Today I’d like to share with you the initial feedback of our new t-shirt collection. To give you a brief summary, we wanted to introduce a new collection which offers high quality, is available for men, women and children in the same colors and is available in all sizes – 3 points which customers and partners always request from us.
As well as the cut, colors and sizes, we’re considering how best to distinguish this collection, so it’s attractive for customers and above all has a recognizable element, symbolizing the high Spreadshirt quality. It’s particularly important for us as we know the above elements of quality and style are just what our customers and partners want.
We’ve considered branding our products for the following reasons:
1. Quality – We represent quality, and we’re proud of the quality that we deliver. A whole series of partners and customers tell us that they only want from our products and reject other brands. On the one hand we’re delighted that people love our quality, on the other hand it also shows us that we can lift ourselves even further above the competition with our own collections.
2. Customer feedback on premium products: In six years of experience of changing and testing different brands for our exclusive collections, we’ve learned that customers tend to prefer “brand” products opposed to “no name” apparel, and they evaluate the products from well known brands more positively (sometimes correctly, sometimes not).
3. Test results in France: Based around the results of the two points above, we ran a test in the French market with surprising results: The feedback on our branded „test collection“ (Continental shirts with a Spreadshirt logo) was significantly better than the same shirts with no Spreadshirt branding. Even the Net Promoter Score was better on these orders, as was the return rate, which was significantly reduced.
These results led to the conclusion that we’d like to make our collection more externally recognizable, to further increase customer satisfaction. Here I’ll try to provide as much detail about these points as possible, as I can imagine that a few partners may have initial concerns about Spreadshirt branding. I would counter any concerns by saying:
– The new collection is a test! That enables you to gain experience with the “Spreadshirts” and test their quality before offering them to your customers.
– The new collection is an addition to our existing shirts, not a replacement! You’ll still be able to offer alternatives from brands such as American Apparel, Bella and Gildan in your shops.
On to the core of the issue, where I’d really like your help – How should the products be branded?
We’re definitely not going to go for any drastic or exaggerated solutions, impact the printing area in any way or distract from your designs or images. But we are thinking about adding another label alongside the neck label. Here are a few drafts, which show how the label might look in various positions around the t-shirt. If the choice was yours, which version would you go for?
Option 1: Love tag on the left facing outwards, blank on the inside.
Option 2: Love tag on the left facing outwards, Spreadshirt on the inside.
Option 3: Spreadshirt Label on the back
Option 4: Love tag on the right facing outwards, blank on the inside.
Option 5: Love tag on the right facing outwards, Spreadshirt on the inside.
Option 6: Spreadshirt Label on sleeve
We look forward to your feedback!
I wish you guys would just use No label shirts. The only reason you want to label the shirts with the Spreadshirt name is so people who buy shirts with our designs on it will visit the Spreadshirt website. If you were honestly thinking in the best interest of us, the Spreadshirt shop owners. How about labels with our logo. I would even pay $3-$5 more a shirt, just to have my own labeled shirt.
I also vote for none. The neck label is sufficient promotion for Spreadshirt. Option 3 is way too much.
Option 2 definitely gets my vote.
I like Option 2, dislike option 3 and 6.
1. Love option#6 (but with the label blank) or maybe offer the option to have it blank.
2. Like option#1
3. I agree with your findings. I would add that a 5 panel cap would be great also for this kind of branding.
I think Option 2 is best, and Option 5 is a close second. The label should have something printed on both sides, because sometimes when you’re wearing a shirt the bottom tends to flip up, showing the inside of the shirt. Option 3 is the worst, I (and I’m sure many other people) have a shirt in my shop that has a design very close to where that label would be, so there’s no way I could use that shirt for that particular design. Option 6 is the second worst, because the label is just too “in your face,” so to speak.
Now the question on all of our minds… how much will these shirts cost?
Option 3
Definitely not option 3!
A sleeve label can sometimes be annoying and scratchy, so also not option 6.
The heart is much cuter than just the plain name, so options 1 or 2 would get my vote.
None! I think the neck label is enough. The green is also distracting and doesn’t match with some colors. I wouldn’t make it visible anywhere except for the neck label.
I like option #2. I like the little tag and the name it in the neck. Make sure the fabric is super soft and not too thick.
Option 1, 2 or 5. Definitely not option 3.
Option 2.
Option 3 would be a complete flop. After all customers want something custom, personal to them, not to be an advertising billboard.
Both my wife and I hate ‘back of the neck’ tags. Cut them out right away. Love the new ‘printed into the shirt’ replacements (I suspect they are cheaper).
Of these options I guess #6. #3 looks like it might interfere with the shirts message.
It is good to have brand that is marked as spreadshirt, so in this way you could add all the colors you want to be available. (There are lot of weird and awesome colors out there you still don’t have). So I would choose the Option 1, because the Heart is a nice logo and I love it, also the “spreadshirt” text should stay inside the shirt to not be invasive to the design. Consider a white T-shirt with a Red color when a designer wants only White and Black.
PS: One thing that is off-topic is that it would be awesome to have the choice of mixing special flex print with standard flex print and flock print with way larger printing areas. I wish you could come into that kind of flexibility. Some design are just impossible for the design area limitations.
PPS: Since you are going to make your own brand… I have some cool designs I have developed for T-shirt bicolour textile… If you wish to see them please contact me. IT could be a cool way to represent yourself as unique and original. I’m talking about some designs no one dares to offer and by giving a customizing work service it could have a success!
Keep doing quality, guys and sorry for the long comment 🙂