Trends come and go. Some fashion fads are as short lived as a summer romance, while others hang about like a persistent stain for years. And then there are the all time classics like T-shirts, hoodies and aprons that never go out of style. In our latest blog post we shed light on which items’ numbers spike at various points throughout the year to help you improve your seasonal sales.
The Big Favorites
First up, a few observations: We had a closer look at the two most popular products from our men’s and women’s clothing range as well as the three best-selling items in the kids and accessories categories. For women and men, the classic T-shirt was subjected to closer scrutiny. The kids’ products receiving the limelight were the Premium T-shirt from the Spreadshirt collection, the classic kids’ tee and the short-sleeved baby one piece. And since our customers tend to favor accessories like aprons, tote bags and thermal mugs, we examined these as well.
Seasonal Trends – Men & Women
Summer time is T-shirt time. City trips, a stroll in the park, a weekend by the beach – you could go on with this list and come up with countless examples for when T-shirts are just the thing to wear. This holds true for men and women alike, and it’s hard to think of a more casual and easy-going item of clothing than the almighty T-shirt. May and June are the top months for T-shirt orders, so you’ll want to make sure you have plenty of cool tees designed and ready; and come winter, there’s a need for a more cuddly and warm companion, so this is when getting multiple hoodie options active in your shop is a smart idea. Customers tend to stock up on this comfy classic between November and January.
Seasonal Trends – Kids‘ Clothing
Kids clothing sales seem to be closely connected to times of high birth rates (imagine that!). The months of March, May, August and September have had the highest birth rates in the US since 2006. It’s only natural that the new earthlings need to be dressed in personalized clothing once they see the light of day, which explains the sales peak for short-sleeved romper suits in May and August. It’s during these months that Kids’ T-shirts and Premium T-shirt sales rates thrive in equal measures as parents seize the opportunity to equip the elder brother or sister with a brand new tee.
Seasonal Trends – Accessories
Aprons are a welcome accessory for hobby chefs, BBQ wizards and Christmas gift shoppers, so it comes as no surprise that sales thrive in the peak cookout and holiday months of June, November and December. Then there are the vacation and getaway seasons to consider in June and July that create the need for carrying all kinds of things – think picnics, sports, vacations and day trios – and this generates a high time for bag sales (tote bags, drawstring bags, duffel bags) to cater to people’s needs for carrying things on the go. Interestingly, October and November are also months when bags do very well.
We hope that you enjoyed the sales insights into Spreadshirt customers‘ shopping habits. Take them as a springboard for choosing your seasonal shop products and boost your sales!
Are there any products that do particularly well in your shop at certain times? Please let us know, we look forward to receiving your comments below.
