Many successful Spreadshirt Shop Partners are heavily engaged in social networking and use a large range of portals to interact with their target audiences. Some of our Partners also promote their designs and products with Facebook Ads – oftentimes with great success. Incorporating Facebook Ads into your marketing mix is a great way to not only gain exposure, but to also lead people to your Shop. Here are a few tips to get you started:
What are Facebook Ads?
With Facebook Ads, you can make your products and designs known to a wide audience within Facebook’s social network. As with any ad campaign, you can stretch your budget by targeting specific audiences relative to your fan base. This is the perfect tool for you to find your marketing sweet spot.
Placements and Formats
Facebook Ads can be displayed in two specific locations: either the right column (available via desktop only) or within the newsfeed. The news feed is the more popular area—particularly on mobile devices—as more and more Facebook users are browsing Facebook on their phones and tablets.
Other options for social media advertising of your products and designs come in the form of the ever-popular Instagram and Facebook’s Audience Network, through which advertising of your products in other apps is possible. The only real disadvantage of the Audience Network that we have experienced is the lack of possibility for complete control over your ads—where they appear, accidental clicks, etc. can really have a negative effect on conversion rate. Unless you have expendable cash to throw around in placing advertisements for your Shop, we’d suggest steering clear of the Audience Network. We recommend instead that you stick to newsfeed ads, whether mobile or desktop, as you are more likely to garner traffic relevant to your themes. We also suggest using Facebook carousel ads in order to show multiple designs across multiple products.
Your Designs – Your Audience
The bread and butter of a successful Facebook campaign is choosing the right target audience. It is absolutely essential to select designs that have a thematic connection to your target. The more specifically targeted your designs to the interests of users, the better the result. But you have to know your target audience!
About Audience Insights
With Facebook Audience Insights, you get invaluable insight into the composition of the various groups. These specifics are broken down into such segments as geography, demographics, purchase behavior and more. We recommend that you place ads for specific designs. This means: Linking the ad directly to one of your motifs and not to an entire list page within your shop. This way, you can better restrict the target group of the respective designs.
Less is more! The more targeted the market for your ads, the lower the ad budget waste. Customize your ad targeting as specifically as possible to gender, location, source and particular interests.
Use the full width of the target group segmentation. We also recommend that you manually control the bids based on clicks (CPC). Thus, you have the most control over your spending.
Are these tips helpful to you? Do you have experiences with Facebook Ads? We look forward to your comments, tips, tricks and advice in the comments.