Keeping your finger on the pulse of the fashion world is a particularly good tool when it comes to staying ahead of the curve with your Shop. Knowing what’s trending in terms of colors, designs and clothing styles helps you get your Shop up to snuff when the trend-hunters come calling. Take a peek through the keyhole at upcoming fall and winter trends after the jump…
The color forecast predicted by the Pantone gurus never fails to hit the target. You’d be wise to heed what they have to say about upcoming trends for this year’s colder season. Recap: It’s a blend of subtle and earthy colors contrasted with bright, brash accents. There are three main color directions:
- Fade – Light earth tones ranging from brown to light grey and pale rosé make up the basic foundation for the autumn and winter attire of 2016/17.
- Discover – Add a layer of bright teal, turquoise, blue or charcoal as a means of color accentuation. A T-shirt or a simple scarf can be added as a stand-out piece to an otherwise unobtrusive outfit.
- Proclaim – Girls in particular will love this one: botanical hues of green, orange and yellow have been spotted on models dressed in flowery designs. Please see our design tips below for more on the same.
Hoodies, sweatshirts and long sleeve tops are celebrating a long awaited revival, which is great news for Shop Partners looking to seasonally bolster their product range. What’s more, the irresistible trend of wearing tops a size or two bigger can be applied here as well, so be sure to communicate this to your customers.
Colorful Asian/kimono-style flowers or subtle cherry blossoms – any design mixed with petals, stems and leaves will find its share of admirers. You can also consider weaving flowers into your patterns to create designs for smartphone cases, blankets and even sweatshirts. For more inspiration on what colors to include here, please check out the Color section above.
If classic Asian-style design is your thing, now is a good time to unleash the Chinese dragon in you. Everything from mythological creatures to classic wave patterns will find its followers this season. Expect gratitude from hipsters, fast-fashion chasers and koi breeders alike.
Flat 2.0 – Trending Patterns
Clean and colorful patterns with lots of white space and subtle gradients is about as hip as it gets this year. Inspired by the award-winning indie game hit Monument Valley, surface pattern designs and illustrations mixed with drawn artwork and photography will rule the Marketplace. Interestingly enough, the trend has recently experienced an additional use of subtle depth, light and shadow as well as motion.
Bold and Playful Typography
Fonts can of course be purchased online, but they can also easily be created with a variety of online apps such as Glyph. Bold slogans designed in playful sans-serif typefaces and stylistic devices of letter stacking, 3D letters and shaky handwriting are the thing to aim for. Find more info in our recent typography post.
It’s all about creating doodles that display a playful human dimension. Illustrations crafted with sketchy lines and brushstrokes in combination with a digital and analog flair lend this trend such great appeal.
Keep it to the bare minimum, and create flat designs with oodles of negative space, subtle gradients and crisp mono line shapes. And if you can create anything that could have made it on the 1960s Star Trek Enterprise, then you’re on the right trek… um… track.
Think low-poly effects and 3D animals or landscapes of layered geometries blended with a 1980s feel. ‘Nough said!
Are you aware of any trends that we’ve missed? We’re dying to know! Leave a comment below if you like.