Let’s put all the candy cane hanging and gingerbread house baking aside for a second and face the no-frills reality: above all, Christmas is business. Your ticket for the gravy train comes with offering gift shoppers the right products at the right time. We’ve done our homework and will tell you all you need to know to bring Christmas bliss your way. Check out this blog post for all the info.
Christmas Products
The All-Time Favorites
The Premium T-Shirt for men (ID812), women (ID 813) and kids (ID814) are our top sellers—yes, also in the dead of winter. They are closely followed by the Premium Hoodie for men (ID 989). Surprisingly, V-neck T-shirts for women—both the standard (ID6348) and the Tri-Blend (ID1038) still do very well in the colder season, too.
Special Products
With such a huge selection of products, we’ve noticed that a handful of them tend do better than others, and the Women’s Flowy Tank Top by Bella (ID752) sits right at the top of that list. It’s closely followed by the Crewneck Sweatshirt (ID512), and the Unisex Tri-Blend T-Shirt (ID691). What’s more, there’s a broad selection for smartphone cases available that are ever so popular these days.
Seasonal Products
Every year before Christmas, we reactivate our seasonal products. These are our three top sellers every year:
Holiday Stocking (ID711)
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Teddy Bear (ID897)
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Santa Hat (ID108)
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Designs for Gifts
Funny & Ugly
The Ugly Christmas Sweater has been rocking people’s Christmas trees for years, and there’s no time quite like December to be sporting sweatshirts Bill Cosby would have never dared to wear.
Add Fun to Dad Gifts
Dads are a species that’s easy to please, but most people don’t want to aim low and give him something he’s only ever gonna wear on December 25th. When adorning products with designs intended for Christmas presents, bear in mind that most dads like getting a laugh out of a fun gift.
Designs for Cooking Aprons
The apron is an all-time classic. Mothers, aunties, dads, uncles and sisters all appreciate this token of appreciation, so cooking up some fun or clever designs intended to end up in the kitchen may just prove a piping hot tip.
Inside Tips for Marketing
When Do People Buy Christmas Gifts?
Of course folks have already started to look for and buy Christmas presents. That’s why uploading your designs to the Marketplace and spreading the mood in your Shop right now will prove beneficial. The craze is going to reach its towering height in the second week of December, so earmark December 3rd in your personal campaign planner to really start the heavy promotional push.
Christmas Marketing for Your Shop
Little posts on Facebook, Instagram and the like will let people know it’s Christmas in your Shop. Share product images showing your best/funniest/most Chrismassy designs, and write subtle messages along the lines of “what do you do when Santa strikes” or “just 21 days until Christmas” to make people aware of the urgency of the matter.
Also, a little raffle always is a great way to raise awareness for your Shop. Ask a question you’d hear at bar trivia, and say that the answer with the most likes will receive the product you’ve shared in the post. It’ll probably cost you less than $20, but it’s bound to have a lot of people checking out what else there is on offer in your Shop.
What’s your experience with selling for Christmas? Please share your thoughts and questions with us to help you make this season a hit!
Very timely article about Tips for Christmas sales Success. I’m already seeing early Christmas shoppers buying Ugly Sweaters, etc from my store.
I was surprised to see T-shirts (even in winter) are still hot items. Great info that any designer can use to their advantage. Thanks.
Jay