10 Tips for Shop Success This Holiday Season

The wait is over, and Christmas season has arrived! Put yourself in the right position, and there is a lot of money to be made. Hit the gas pedal on your marketing efforts, mix this list of ten success tips into your holiday business strategy, and you’ll reap the rewards that come with the busiest season of the year.

1. Exploit the Product / Promo Relationship

Releasing new products and designs at the same time as promotions is a win-win. It gets your customers in and shopping (win), while at the same time, offering them added incentive to buy thanks to discounts and deals (win again).

2. Decorate for the Season

Like any store in the mall, decorating your Shop for the occasion is a great way to bring a more festive feeling to the shopping experience. Play around with your header image and Shop colors to add a little warmth and celebration to the season.

3. Make Full Use of Your SpreadShop Features

Your SpreadShop is jam-packed with features to you to help you succeed. Activate the automatic promo banner with countdown feature, use your sharing functions, link your social media accounts in your header.  Utilizing these simple functions is a quick way to increase customer interaction.

4. Be Seasonally-Appropriate

‘Tis the season for mugs of hot cocoa, customized aprons, plush and cozy sweatshirts and knit caps. Don’t miss out on these seasonally-appropriate sales opportunities! Your customers are out there searching for Christmas-related and cold-weather gifts. Upload some seasonally-themed designs, create some colder-weather products, and give the people what they want!

5. Meet Your Two New Best Friends: Black Friday and Cyber Monday

For years now, these two retail-friendly holidays have had registers ringing all over the world. Early shoppers and crazed customers are out there clamoring for the best deals. Blast out the coupon code SALE2017 early and often across all your channels to avail your Shop customers of Spreadshirt’s 20% off Black Friday and Cyber Monday promo. You’ll be glad you did!

6. Cater to the Last-Minute Shoppers

There are two types of Christmas shoppers out there: the “start early and get it done” crowd, and the “is the drugstore down the street open at midnight on Christmas Eve” crew. Cater to your last-minute shoppers with coupon code MERRY17 (10% off everything) and our “we’ll make sure you get it in time” shipping guarantee, and you’ll scoop up those late-bloomer bucks.

7. Maintain a Strong Social Media Presence

Be present on social media. Create a dialogue with your customers. Be ready to react when you see trends in what people are shopping or asking for. Don’t be afraid to systematically add promo graphics or new design/product announcements into your marketing mix.

8. Don’t Forget: People Will Also Buy for Themselves

We’ve all been there…. You’re out shopping, crossing things off your list, and you quickly realize that you have more things in your bag for yourself than for the people on your list. And hey! There’s nothing wrong with that! Harness that “treat yourself” attitude, and encourage your shoppers to grab something for themselves while they’re shopping for their loved ones.

9. Create a Sense of Urgency

Utilize a revolving list of words to alert your customers to expiring sales, shipping deadlines, etc. Phrases like “last chance”, “last minute”, “don’t miss out”, etc. really help hammer home the urgency with shoppers.

10. Don’t Drop the Effort Ball

This is not the season to rest on your laurels. If you take the time and put in the effort to really push and promote, design and create, market and communicate, you will see results. And bear in mind that the tactics and efforts you use during Christmas season work the whole year through.

Utilizing any or all of these tips will go a long way in helping you line your pockets with some nice Christmas cash. Put a few of these hint into practice, and let us know how you fare in the comments. Now go get ‘em!