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Going Digital & Print Areas: Understand the Impact

Going Digital & Print Areas: Understand the Impact

We have a long-term goal of going 100% digital. To accommodate digital printing on all products, we need to adjust the print areas so they can fit the accompanying pallet sizes of our digital printers.

This transition will have an effect on your products. Continue reading to understand the impact of going digital…

Benefits of Going Digital

By switching to digital printing, we can utilize unlimited colors and color gradients.

Going digital also reduces the complexities of our production process. It helps us save time and reduce product errors (which can be attributed to the handling of foils in flex and flock printing). As a result, we’re able to ship out products in a shorter amount of time.

Current Issues with Print Areas

For many of our products, the print areas were defined long before these top-notch digital printers were available. Some of the current print areas exceed the size of the product and print pallet, and they limit our ability to accommodate every single order. In other cases, the print area was defined in such a way that a design can be printed over seams, zippers, or pockets.

As a result, we’re forced to deal with more manual work, longer production times, dissatisfied customers and unattractive products.

Now What?

We need to adapt many of our products’ print areas to fit the fixed pallet sizes of our digital printers. This means that print areas may change in size and position. During the transition, we will try to automatically adjust existing products to the new print area sizes by slightly moving or scaling the placed designs. Nevertheless, some of the already-created products will not be able to automatically accommodate these changes and might get deactivated.

Once we begin to transition into the new printing areas, it will be essential that you keep tabs on which products are currently being worked on. You can stay updated via this list.

This is a complex change that will have a lasting impact on Spreadshirt. If you have any questions, please feel free to comment below.

6 comments Write a comment

  1. Worst. News. Ever.

    Flex and flock printing is what sets Spreadshirt apart from all the other cookie cutter print-on-demand sites. It’s far superior to digital printing and lasts an eternity. Now Spreadshirt has nothing special to offer and that is not a good thing.

    • We’re sorry that you feel this way and this is a very complex topic for sure. The outcome however of our extensive research and try-outs has been that offering in the future Flex is simply not feasible. Personally I believe it’s suitable for smaller companies (like f.ex your local print shop or similar) that have a better possibility to control the incoming orders and delivery times. Flex printing is not only manual labour but a very complicated task requiring expertise. Training a new employee takes weeks. This causes significant issues f.ex during seasonal peaks.

      Now, digital printing is actually pretty awesome and comparing DD and Flex is a bit like comparing apples and oranges – it hardly makes sense. Flex-printing has significant print technic limitations: DD can print pretty much any image in the world. One is definitely not “superiot” to the other and we have the best Digital Direct machines in the market. We also did some customer research on this topic and a majority of customers in fact prefer Digital Direct: it’s soft, more breathable, better suited for thinner fabrics, and even larger prints will not “weigh down” the fabric. We also heard the argument that the quality will not suffer even if you leave it for a week in the washing basket 😉

      But of course, if you are after the specific look & feel of Flex-print, DD might not be what you are looking for. I’d recommend for you to try out a colourful print on a light-ish background to see the how amazing & vibrant the colours can be 🙂

  2. My 28 type designs require the high placement that I manually achieved. Still they should easily fit your new print areas. Regardless, I checked my site tonight and 80-90% of my designs had been lower dramatically by Spreadshirt. Moreover, I have about 30 display ads approved by Google Adwords (now Ads) with the high placement I originally achieved. I don’t know if this is related to your new all digital printing, but it is new placement that has occurred will not work for me. Thanks for considering this information.

  3. Re: New print area. First, thank you for the link. I love your new design system with one exception. In the past I’ve used raster graphics, 300 dpi and 9.2 inches wide and the printing has always been crisp. Your prior system showed the exact size of the image as I manipulated it so that I never exceeded 9.2 inches as raster graphics deteriorate when enlarged. You new system does not display the design size but instead it shows a percentage of — I assume the width — of the print area the design is at. Please give me the width of your new print area so that I can calculate what percentage of it
    my 9.2 inches is. Many thanks.

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