Instagram is an excellent platform for selling designs and boosting your brand equity among consumers. However, few designers know how to take advantage of this resource. With the holidays approaching, we’re here to help. Below, we’ve listed three helpful tips for Instagram newbies.
#1: Have a Posting Strategy
Instagram is intuitive and easy to use, but it will still take effort if you want to boost your sales. Specifically, you’ll want to devise a posting strategy.
For starters, you’ll want to post on a regular basis. One or two daily posts will do the trick, although you should have up to 10 posts prepared for publishing. When creating a post, choose or create a specific hashtag to reach a wider audience.
Cosmetically, you’ll want to make sure you’re using high-quality photos, and you won’t want to go overly crazy with the filters or borders. If you’re looking to display your designs on model images, you can rely on Spreadshirt’s Flickr account or PlaceIt, which will allow you to create eye-catching mockups.
This sentiment doesn’t only apply to your photos. Rather, it applies to your profile as a whole. Make your site inviting and unique, and you could opt for a particular theme to appeal to a certain target audience.
#2: Link Designs to Instagram
Simply posting photos of your designs would be fruitless if you’re not linking to the Spreadshirt marketplace. Fortunately, this is incredible easy to do.
In each of your posts, link the relevant product detail page (make sure you use a link-shortener). If you want to use more than one link, you can rely on sites like Linktree to compile the applicable URLs.
You can also link to your Showroom URL in your profile’s biography.
#3: Engage Followers
Finally, while it’s effective to consistently post content to Instagram, your efforts will be for naught if you don’t have any followers.
There are a number of ways that you can improve and maintain your following. Use diverse and creative content to attract potential customers, and you can comment on others’ Instagrams to gain more followers.
If you’re looking to maintain your follower count, make sure you’re constantly interacting with your fans. Post interesting and engaging Instagram stories, and make sure you’re constantly posting about any active promotions.
Do you have any experience using Instagram? Do you have any helpful tips? Let us know in the comments below.