It’d be great if your creative, unique designs were consistently hot sellers, but that’s not always the case. Rather, customers tend to be enticed by seasonal or yearly trends. By embracing these fads, you can surely increase your sales opportunities.
Below, we’ve reviewed some of the most anticipated trends, topics, and events of 2019. Use this information as inspiration for your next design, and you’ll ultimately see some positive results. If you’re looking for even more information on upcoming trends and events, then head over to your User Account (under “Graphic Trends”) for more info.
Gone are the days where customers were attracted to black and white images or plain, standard colors. Nowadays, everyone is seemingly seeking designs that practically ‘pop’ off the product. While the actual illustration plays a big role in achieving the effect, most if it can actually be attributed to vivid colors.
These color choices aren’t only eye-catching; rather, they can help to convey the theme of a particular design. For instance, vivid colors have become synonymous with “futuristic” illustrations, and they’ve also been used to describe alternative universes. Considering how popular science fiction is today, this trend can help to boost your sales.
Furthermore, these vivid colors also help to stretch the designer’s imagination. Often times, we’ll see illustrators rely on these vivid colors to create a 3D visual effect, providing their design with actual depth. This sentiment also applies to typography, as bright, alluring words are understandably more attractive than plain, bolded letters.
Color of the Year
While ‘vivid colors’ will surely be one of the major design trends of 2019, there’s one specific color that will stand out from the crowd. Each year, Pantone announces their Color of the Year. This year, that honor has gone to Pantone 16-1546, also known as “Living Coral.”
Described as “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge,” this color is anticipated to be everywhere in the upcoming calendar year.
By “everywhere,” we’re subtly hinting that you should consider adding this color to your designs. Forcing the color certainly wouldn’t be effective, but adding subtle hints into your designs could help to boost your sales.
Bolded typography is a great way to make your designs stand out, and it’s apparently an excellent way to boost your sales. One of the ongoing trends of 2019 will be “maxi typography,” which is essentially bolded, emphasized text.
Often times, designers will cleverly integrate the maxi typography into their actual design, as objects and people will be seen floating around the text. Regardless of how you utilize this strategy, there’s no denying that bolded text is clearly more effective than the standard, non-bolded alternative.
2019 Design Occasions
Besides embracing the trends, you can also boost sales by catering your designs around upcoming occasions. There are a number of events coming up over the next few months, and we’ve highlighted some of the major holidays below. For a complete list of 2019 occasions, refer to your User Account (under “Graphic Trends”) for more information.
- Valentine’s Day: February 14th
- International Women’s Day: March 8th
- Patrick’s Day: March 17th
What do you think of these upcoming trends and occasions? How are you planning to capitalize on this information? Let us know in the comments below!