Marketing is vital for any business that wants to make itself known to potential customers—which, let’s face it, is every business in the world. Find out how you can generate T-shirt marketing ideas, and learn how to create a marketing plan that perfectly fits the needs of Shop Owners.
One-third of all Google searches are image searches. Reason enough to have your design images and product images climb the search ladder, don’t you think? Check out this blog post to learn how to improve your image ranking. Read more
T-shirt trends come and t-shirt trends go, but one thing remains constant: our quarterly release of top design search terms from Google and Spreadshirt. There’s a small element of “throw it against the wall and see what sticks” when it comes to which designs you create and put up for sale, but a good mantra to live by to watch your sales soar is this: give the people what they want.
Have a gander below at the Google and Spreadshirt top design search terms from May through July for our platforms in the United States, Canada, and Australia, respectively.
Your sketches and drawings deserve maximum attention, and turning your sketches into digital designs is the first move closer to the limelight. Our step-by-step tutorial shows you how to digitize hand-drawn sketches with Photoshop to get them ready for sale on the Marketplace. Read more
The freedom of choice is a good thing, particularly when it comes to bringing your Shop’s graphics in tune with your creative aura. When choosing the size of your header image, though, there are a few aspects worth considering for creating confidence among your customers. Check out this short tutorial to help you find the perfect pixel (re)solution.
You just can’t beat a live experience, even if you’ve listened to an album a hundred times before. Seeing your favorite band live is an experience second to none, but not every fan can afford time and money to travel to the venue where his favorite band is bound to play. These days, of course, online streaming can take the gig right into your living room without a problem. If you’re a musician looking to offer a livestream to your fans on Facebook, YouTube, Periscope or Stageit – here is why and how:
Live Streaming: How done for musicians
No form of communication is currently growing as fast as live streaming. YouTube CEO Susan Wojcicki knows: Livestreams are not only an increasingly popular marketing tool, they are a completely new art form. YouTubers, especially Let’s Play gamers, have already discovered this media for a long time.
For musicians like you, livestreams have really great potential. Live gigs are part and parcel of your art, so why not go live online?
That’s why it’s good
Musicians and fans alike profit from a live broadcast. The technical effort is well worth a splendid opportunity to catch two birds with one stone as you can make money with streaming a gig and use the live material as a video clip later. You can also use livestreams for different kinds of promotional purposes such as studio recordings, rehearsals or exclusive concerts. It’s a fantastic way to let people everywhere in the world participate in your musical development – in real time!
What’s more, it helps create a buzz on your social media channels. By sharing and commenting on your streams, your fans’ friends also become aware of your musical activities. People who like your music but haven’t yet been to your gigs will get a taste of your live qualities and may soon go and see a show in person.
Earn money with your performance
Just like at the door of your real-life concert, you can ask for an entrance fee for your online live gigs. Stageit is a portal that allows you to sell virtual tickets to your audience. If you choose to stream your gig for free, spectators get the chance to donate an amount of money they can chose themselves. On Facebook and YouTube, you can add a paypal.me link underneath your video clip.
Another way of generating an additional income is doing merchandising sales. Just put the website link of the page where you sell your album in the description text under your stream. Band T-shirts, bags and other merchandising products can easily be offered in an online shop with Spreadshirt. The service is completely free of charge and without any effort on your side as Spreadshirt takes care of everything from production to customer service.
In the first part of this two-part series, we provided you with advice on free marketing methods. Now we’re moving on to paid marketing channels that will help you discover new potential for your designs and Shops.
Spreading the word is essential when it comes to letting people know about your Shop and designs. Here’s what you need to know to make your marketing and promoting efforts a success!
Real talent is getting more than just one shot to make a breakthrough and hit it on great with new fans. Coming up with decently recorded tunes was a bit of an ordeal, and – not too many years ago – aspiring musicians had to fight hard to make themselves heard when hoping to gain the attention of a major label.
Today, there’s opportunity for those who want to produce professionally-recorded tracks, and the Internet offers ample possibilities for online marketing and promotion. So many websites reach out a hand to musicians that it’s hard to keep track. We’ve put together the most popular and useful services for you to get your music career started. These five platforms make it easy to promote and sell your music.
Bandcamp helps independent musicians and labels get their own music out to their fans through a community platform. The look of the artist’s profile can be be adjusted. The artist (or band) can also set the price for downloading a song or an entire album.
Free downloads or discounts will increase the popularity of the artist or band. Next to digital downloads, there’s a chance to sell your sound recording medium through the platform. Your costs include a 10-15% fee that Bandcamp charges and the fees of the payment provider, which means you’ll still get 80-85% of what you sell.
TuneCore is one of five platforms that Spotify recommends for music distribution. Here you can upload your music and offer it on as many as 150 channels such as Spotify, iTunes, Google Play and amazon music. TuneCore also works as a music publisher that grants rights to third parties and collects royalties for artists. You will still hold 100% of your rights.
All you need to pay for this service is a fee per album (£19.99 in the first year) or single (£5.99 in the first year). The good thing here is that the artist gets all the proceeds.
CD Baby is a the go-to place for you if you want more than just a digital provider for your music. The service created a CD and vinyl record of your music, and the result is then distributed to 15,000 providers worldwide. The standard cost per album is $49 and $9.95 per single. A pro offer (currently only available in the US, Canada and the UK) includes a few exciting extras like registrations with dozens of collecting societies and the administration of royalties for artists.
The provider sees itself as a direct-to-fan platform, offering an opportunity to collect money for a project with the help of the artist’s fan community. The practive of crowdfunding has provided a lot of artists with financial means to produce an album or embark on a tour.
The support you receive from your customers and fans is generated by special offers like a limited edition of your album or private concerts advertised at a premium. Your customers will only asked to pay in cases of a successful pledge.
Spreadshirt offers absolutely stress-free Merchandising. You have no risks in terms of stock, production, delivery or customer service, and you can offer your band name, logo, lyrics or tour dates on as many as 150 different products, from T-Shirts to hoodies and phone cases to caps.
Creating products is very easy and intuitive. You can also tie in your own online shop with your website to give your fans the feeling that they get the merch straight from you. The service is free, and you can earn up to 60% commission on the sales price.
With this quarterly segment, we dig deep, circle back and peel back the layers of the onion to give you some inside knowledge about what people are searching for when it comes to designs. Every three months, we break down popular search terms from Spreadshirt and Google to give you a glimpse into the mind of your buyers. Put this knowledge into action when considering what to design next.