Spreadshirt Has The Licence To Smile In The U.S.

400 Smiley Designs Now Available to Spread Good Cheer

Spreadshirt, the self-expression global e-commerce company, has added the iconic SmileyWorld license to its product catalogue in the U.S. to spread positivity and happiness. The collection includes more than 400 Smiley designs, ranging from simple emoticons to elaborate sketches and memorable phrases. A Smiley for any mood or positive message is now available for self-expression on clothing and accessories via the Spreadshirt marketplace and the Create Your Own Tool, as well as on external marketplaces like eBay and Amazon.

The range of designs can be found by searching for ‘Smiley’ or via the SmileyWorld showrooms: spreadshirt.com/user/SmileyWorld and spreadshirt.com/user/SmileyWorldlovesParis.

Smiley Designs at Spreadshirt

Nicolas Loufrani, CEO of the Smiley Company, says, “This is a very exciting time for our brand – I’m thrilled that SmileyWorld has chosen to expand our products on the Spreadshirt platform in the U.S. market. Customers can truly express themselves through products that reflect their every mood.”

“This is the ideal pairing for Spreadshirt. Self-expression fits perfectly with the positive and expressive style of the Smiley brand – the wide variety of Smileys will add immense value to our constantly growing collection of designs available on the site,” adds Philip Rooke, CEO at Spreadshirt.

The Smiley logo first appeared in the French newspaper France Soir in 1972, a time where upsetting and distressing stories prevailed all major news outlets. Franklin Loufrani wanted to spread a little happiness wherever he could – and so the Smiley was born to be placed alongside all positive news stories. It didn’t take too long for the public to associate the Smiley face with genuine happiness, whether or not a story accompanied it. Before long, the promotion gained traction and an icon and brand was born – Franklin became the first person to ever legally trademark the Smiley face, and it is now registered in over 100 countries worldwide. The Smiley logo has since become a universally recognized sign for happiness and positivity. Smileys have become a major communication trend and a very beloved iconic brand to express joy without any language needed.

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