Spreadshirt, the ecommerce platform for spreading ideas on something tangible, has sharpened and simplified their global corporate strategy with a specific emphasis on growing global commercial success. Hugo Smoter has assumed the role of Chief Commercial Officer (CCO), most recently serving as Global Head of Marketing, with 8 years of service at the Spreadshirt Boston office. As the Head of Global Marketing at Spreadshirt, Hugo directed worldwide marketing programs including paid search, organic search, affiliate marketing, display marketing, social media, advertising and business development. As the leader of the Direct-to-Consumer Business Unit, he was also responsible for all revenues and profits of the largest of the Spreadshirt Business Units. His positions prior to Spreadshirt include the developing interactive marketing programs for the Christian Science Monitor that are still in use today and interactive marketing for DigitalGlobe, the satellite imagery that powers Google Earth.
Spreadshirt is making strong steps to improve their management organization and internal processes in 2016. These changes are designed to create a simpler organization with better strategic management, creating a stronger future with faster growth and better service for customers and partners worldwide.
“Spreadshirt is growing and taking a market lead in the three models of allowing people to create, sell and buy ideas using print on demand Marketplaces, ecommerce Shop Systems and Create Your Own tools. In the next few months we will be accelerating the business with exciting product releases and more globalization of our services,” says Philip Rooke, CEO. “Alongside our growth we are expanding our management and organization. With his previous experience leading the agile marketing team and the direct-to-consumer business unit, Hugo will add to our commercial strengths and be of great benefit for us in the organization as we continue to grow. I am very pleased to welcome his broad talents as he steps up to our senior management team.”
Additionally Spreadshirt is seeking 2 new key strategic officers, Director of Marketplaces and Director of Personalization Services to round out the team to deliver great global results.