Spreadshirt invests $10 million in new printing technology

Capex for stellar print-on-demand quality and customer satisfaction planned for 2019 and 2020

Spreadshirt, the self-expression global e-commerce company, plans to invest a total of up to $10 million on print technology over the next 2 years. The company will renew and enlarge its printing machinery to handle increased demand and to expand into new categories. In addition, it will set new standards in print quality and delivery times.

“Spreadshirt is the market-leading cotton apparel print-on-demand company across 18 countries, we have a rapidly growing business and great success with our recently launched fulfillment division,” says CEO Philip Rooke about the planned capital expenditure. “Many 3rd party companies wish to access our printing capabilities and the leading standards we use for our own customers.”

In the coming weeks, new Atlas printers from Israeli company Kornit will be moving into the US production sites in Henderson, NV and Greensburg, PA. The top Kornit model, Atlas, launched in 2019, revolutionizes the customer experience with new HD print quality and achieving 30-40% more prints per hour than other models, allowing faster delivery. These new printers will also be installed at Spreadshirt’s European sites in the Czech Republic and Poland in 2020.

“Quality and customer satisfaction have top priority at Spreadshirt,” comments Hanne Dinkel, Spreadshirt’s Chief Customer Delivery Officer, on the investments in the machinery. “With the new Atlas printers, we not only achieve top print results, but can also meet more customer demands in less time.”

In addition to its cotton printing, Spreadshirt is planning to add new categories to its business: including printing on polyester sports clothing, embroidery for corporate goods and machines for UV printing on non-clothing products.

“In 2020, we will be rapidly expanding our range of products and printing techniques for those companies using our fulfilment services and for our own customer base,” adds Philip Rooke. “This will allow us to expand our market leadership in many new categories.”

The Spreadshirt Group brands Spreadshirt, SPOD, Teamshirts and SpreadShop expect to print over 10m items next year, shipping to 150+ countries and enable over 100k sellers to earn money through their marketplaces and shop models.

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