Mob Wives and DWTS Cast Jump on Creative Opportunities to Market to Fan Base
Boston, MA – March 26, 2012 – Looking to capitalize on the success of reality television and real-time fans, reality stars and celebrities in their own right find themselves using Spreadshirt.com to brand and sell memorabilia. Two popular shows, Dancing with the Stars and Mob Wives, are leading the charge with clothing shops highlighting infamous quotes and rallying viewers, in hopes of engaging consumers and building their growing empires.
This season’s Dancing with the Stars premiered Monday, March 19th and highlights celebrities looking to capture the mirror-ball trophy and fans along the way. Spreadshirt.com, the leading multi-channel clothing commerce platform for creating, buying and selling personalized apparel, has designs created by members of this seasons’ show. This spring’s group includes Jaleel White, formerly known as the character Steve Urkel on Family Matters, Sherri Shepherd of The View, and Roshon Fegan of Disney’s Shake It Up.
Mobster reality stars are also looking to popularize their brand. With 3.5 million viewers tuned in for the premiere, the success of Mob Wives memorabilia on the Spreadshirt platform has taken on an underground world of its own. Quotes, mottos, and images from the show fill the brand pages of the mob wives—Renee, Ramona, Karen, Drita, Carla, and Big Ang– who are promoting these shops through Twitter and Facebook.
Mark Venezia, Spreadshirt’s VP Global Sales & Marketing says, “We are seeing a growing trend in TV inspired memorabilia and shows like Dancing with the Stars and Mob Wives are leading the movement. Both shows have an enormous fan base. We are seeing consistently high traffic to each of the individual shops with sales reaching as high as 500 per day.”
Check out some of the most popular TV quotes and designs available at Spreadshirt:
* Show that you’re not always a geek with your “Team Jaleel” shirt from Jaleel White, former Family Matters star and current host of Total Blackout. With every purchase of a shirt, $2 will be donated to the Children of the Night Foundation.
* Keep victory in view with a “Team Sherri” shirt, from Sherri Shepherd, comedian and co-host of The View.
* “Join the Rovolution” and support Roshon Fegan as he dances his way into the finals. Roshon stars as Ty Blue on Disney’s Shake It Up and recently released his first self-produced EP “I Am Ro•Shon,” under his independently owned record label, 3inaRo Entertainment.
* Proudly display your inner diva with a shirt baring the quote, “I Don’t Date Cause All The Good Men Are In Jail,” courtesy of Renee Graziano from season one. Graziano is the current consigliere of the Bonanno crime family and daughter of mobster Anthony Graziano.
* Sport your allegiance to your favorite mob wife with a hoodie announcing “If I Ride With U I Die With U,” by Karen Gravano. Show your support for Karen, the daughter of Sammy “the Bull” Gravano, as she tells her family’s crime filled story.
* Show that you are the boss in your house, with Drita’s “Lady Boss” shirt. Working hard as a make-up artist, recently divorced Drita D’Avanzo is out to prove that she’s in charge.
Gather together your friends and celebrate your favorite reality stars by customizing T-shirts, sweatshirts, tanks and more on the Spreadshirt platform. For more TV inspired ideas and to design your own apparel, visit www.spreadshirt.com.