Successful Scale Up Efforts Take Top Honors
Boston, MA – September 9, 2013 – Spreadshirt, the e-commerce platform for creating, buying and selling ideas on things that consumers love to wear, use, and carry, has successfully scaled up from a small to medium business with their three tier approach – customer centric focus, thoughtful growth, and savvy internal investments.
Tangible hallmarks of this success are awards and accolades recognizing the pace setter in the global e-commerce print on demand apparel and accessory arena.
- Spreadshirt rose to #1231 on the Inc. 500/5000 list (a jump of nearly 400 spots in a year)
- Earned a spot on Internet Retailer’s Top 100 E-Retailers of 2013
- Awarded the highly coveted Red Herring and Stevie Awards
- Well-poised to take honors at Inc. Hire Awards next month.
Growth is enviable– Spreadshirt has tripled its size over the last 4 years and plans to repeat this growth over the next 4 year cycle. Spreadshirt shares the must have strategies to survive and thrive in e-commerce on a global scale:
- Investments in human capital: agile teams to optimize mobile, responsive design, brand refreshment, big data, social media, and the customer experience.
- Investments in new products: unprecedented US Collection of ethically sourced and produced apparel, bottle opener shirt, and a large spectrum of accessories such as flip flops or iPhone wrap around cases.
- Investments in technology: new data centers EU and US, continual platform enhancements, refined tagging system, reduced page loading times, T-shirt designer optimization for tablets, visual brand refreshment, and enhancements to rapid publishing for partners.
Customer Centric: The truest compass for navigating the road to scale up success is a continual focus on the customer despite market distractions. “The hardest part of growing a business is maintaining customer focus. The secret to continual growth and success is focusing on customer needs while keeping things simple – internal needs, business complexities, and opportunities are always secondary.” Phil Rooke, CEO, Spreadshirt.
Earning many awards in 2013, Spreadshirt is well poised for future honors as it continues to expand, adjust, and adapt in an ever changing e-commerce ecosystem.