Scaling the Partner Business Is Centerpiece Of 2017 Strategy
Philip Rooke, CEO of Spreadshirt, the e-commerce platform for spreading ideas on something tangible, has unveiled the grand plan for the company in 2017. The mission for the global enterprise includes a hyper focused scale up in the U.S. as harnessed by significant and sustained growth in the U.S. partner business and an aggressive plan to consolidate market leadership in the EU. These benchmarks will help fulfill the company’s mission to become a $1 billion entity that enables anyone to publish an idea on everything in less than 60 seconds.
After leading Spreadshirt for nearly 8 years, Rooke knows that 2017 will be pivotal for sustained corporate survival. These key market forces are driving this year’s general global e-commerce strategy for sustained long-term value:
- Size Matters: The year ahead promises to be a tough and competitive market for smaller players as they struggle with increased marketing costs. Financing for companies without a unique niche will dry up. Serious players must grow and get really good or they will die or be absorbed by larger market players.
- Internationalization is hard but urgent: Internationalization will get tougher, as Brexit and a trend towards protectionism make it harder to enter new regions. The EU is a bigger market than the U.S., providing a powerful incentive for those who get it right, but the U.S. market is too big to be ignored. Global entities must become market leaders in both regions for long-term business relevance.
- Expectations vs. Market Opportunities: In the United States, every market is developed and the number of people chasing each market ends up growing faster than the overall market – making the global e-commerce market saturated and conditions more difficult.