Current Press Releases

US Strategy Takes Center Stage for Spreadshirt’s Global Success

Scaling the Partner Business Is Centerpiece Of 2017 Strategy

Philip Rooke CEO 2015Philip Rooke, CEO of Spreadshirt, the e-commerce platform for spreading ideas on something tangible, has unveiled the grand plan for the company in 2017. The mission for the global enterprise includes a hyper focused scale up in the U.S. as harnessed by significant and sustained growth in the U.S. partner business and an aggressive plan to consolidate market leadership in the EU. These benchmarks will help fulfill the company’s mission to become a $1 billion entity that enables anyone to publish an idea on everything in less than 60 seconds.

After leading Spreadshirt for nearly 8 years, Rooke knows that 2017 will be pivotal for sustained corporate survival. These key market forces are driving this year’s general global e-commerce strategy for sustained long-term value:

  • Size Matters: The year ahead promises to be a tough and competitive market for smaller players as they struggle with increased marketing costs. Financing for companies without a unique niche will dry up. Serious players must grow and get really good or they will die or be absorbed by larger market players.
  • Internationalization is hard but urgent: Internationalization will get tougher, as Brexit and a trend towards protectionism make it harder to enter new regions. The EU is a bigger market than the U.S., providing a powerful incentive for those who get it right, but the U.S. market is too big to be ignored. Global entities must become market leaders in both regions for long-term business relevance.
  • Expectations vs. Market Opportunities: In the United States, every market is developed and the number of people chasing each market ends up growing faster than the overall market – making the global e-commerce market saturated and conditions more difficult.

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Spreadshirt & Pixel Cotton Power New World Order for Gamer Merch

Curated platform elevates gamer wearable art in version 2.0

Spreadshirt, the e-commerce platform for spreading ideas on something tangible, has revamped the technology powering their newest platform, Pixel Cotton, to disrupt the status quo in gaming merchandise. The latest version sets the gold standard in creating the next generation of must have gaming merchandise. The enhancements allow true gamers to deviate from the boring mainstream official static designs and choose interactive technology that connects fashion and the love of gaming. Spreadshirt’s technology is advanced, scalable and best in class for global print on demand apparel and accessories.

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Revolution in Spreadshirt Platform Empowers Partners

Innovation enables partners to publish ideas globally and profit quickly

Spreadshirt, the ecommerce platform for spreading ideas on something tangible, has heavily invested in their core technology creating a new Partner Area that allows for simple, fast, and intuitive international publishing. Spreadshirt is the only company to offer three different models on one platform: selling via marketplaces, via white-label ecommerce shops, and via the create-your-own technology. As partners and their content are the heart of the Spreadshirt platform, steep improvements to make merchandizing easy are a high priority. This recent technology milestone moves the Spreadshirt community closer to the goal of publishing any idea everywhere in less than 60 seconds.


Easy and intuitive: Spreadshirt partners can now create up to 40 products at once thanks to the new Partner Area.

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