5 Benefits of Promoting Your Shop with YouTube

YouTube is known as the go-to platform for video content. What many people haven’t realized, is that YouTube’s more than just a place for entertainment. It’s a strong marketing tool containing one of the world’s largest social networks. While most businesses have finally implemented social media into their marketing plan, YouTube is often overlooked.

So, why promote your shop with YouTube? More and more marketing trends are making a push on video streaming. With 2018 just around the corner, now’s the perfect time to promote your shop on YouTube and to get your feet wet in the world of video creation.

YouTube is Brand Personality

Raising awareness is one of the most important components of marketing. However, awareness is nothing if there aren’t human characteristics to associate with your brand. These characteristics give your business depth and personality. If your audience is aware of your values and efforts, they will feel an automatic connection to your brand. It’s not worth it to side step brand persona, especially when relatability is one of the strongest selling points for today’s average consumer.

Educate Your Following

YouTube’s simply turned education into entertainment. Between tutorials, tips and tricks, updates and games, there are endless opportunities for video-based content. In recent years, brands have put a strong focus on messaging over education which is a big mistake. You’re the expert in your industry, so educating your following through content is one of the most helpful marketing strategies. If your audience is engaged in your videos, they’ll have accurate brand information to reference and share with others.

Keep Your Audience Updated

YouTube is the perfect platform to keep your audience updated. If you’re an entrepreneur, then you know there are many moving parts to your brand. Between holidays, promotions, new shop designs, and everything else in the mix, it’s important to keep your fans in the loop. YouTube doesn’t only allow you to share exciting news, it also gives you the chance to explain the benefits of shop updates as well. With platforms like Facebook, Instagram and Twitter, there’s only so much information you can get across before interest is lost. Start sharing updates on YouTube, your message will reach your audience a lot faster.

YouTube Tells a Story

It’s difficult to nurture emotional connections with your audience when your content is nothing but a bunch of bland statements. Engage your fans by sharing the story behind your brand. When the majority of purchases are made based on emotional connections, it’s important to share struggles, goals, hopes and ideas with your audience. Thank them for their support. If they feel like they’ve contributed to your brands success, it’s likely they’ll keep come back for more!

Share Your Creative Process

Your audience is bound to love your shop designs, but do they know the time and effort you put into them? YouTube enables you to share your work ethic and creative process with the world. Your designs won’t just be designs anymore, they will become intricate works of art that represent who you are as a shop owner. When your creative process is understood, you’re providing depth and meaning to your business. Don’t leave your audience in the dark, it’s not worth it.

In Conclusion

Many people are apprehensive to get in front of a camera and experiment with video. The scary, “what ifs” start running through the mind. The important thing, is that you’re getting meaningful content out to the public. Even if just one person watches your video, then that’s already a step in the right direction. Be confident, stay positive and exude as much video content as possible. Results will roll in before you know it!

Are you a social influencer? Want to make money with your creativity? Monetize on your designs by opening a 100% FREE online shop today!

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